PR Specialist

Sparkk is exclusively recruiting a PR Specialist for one of its clients, an internationally recognised company in the automotive sector, to strengthen its visibility and communications across the Swiss market.

Your responsibilities

• Roll out the corporate communications strategy across the Swiss market
• Develop and maintain relationships with Swiss media: automotive, lifestyle, national press and influencers
• Organise and coordinate local and international press events
• Manage the press fleet, vehicle loans and publication follow-up
• Adapt and draft press releases for the Swiss market
• Participate in national and international brand-related events
• Coordinate influencer activities
• Create or adapt communication materials for media and events
• Monitor PR KPIs and recommend relevant adjustments
• Manage the PR budget for Switzerland
• Coordinate external agencies: press, events, communications and press fleet

Your profile

• Proven experience in public relations, PR or communications
• Existing network within Swiss media, ideally in the automotive sector
• Good knowledge of digital media and social media platforms
• Excellent writing, communication and interpersonal skills
• Ability to communicate with a wide range of internal and external stakeholders
• Detail-oriented, proactive, team player and problem-solving mindset
• Driving licence required
• Willingness to travel regularly within Switzerland and occasionally across Europe

Languages

• Fluent French
• Fluent German
• Fluent English
• Fluent Swiss German: strong asset
• Italian: an advantage

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