Customer Experience Manager

Customer Experience Manager

For one of our clients, an international company with a strong digital and customer-centric approach, we are looking for a Customer Journey & Digital Experience Manager.

This role is responsible for designing, optimizing and enhancing the digital customer experience across all online touchpoints. Working closely with Marketing, Digital, CRM, Content and Technical teams, the successful candidate will ensure that customer engagement, user experience and business objectives are effectively translated into intuitive and high-performing digital journeys.

Customer Journey & User Experience

• Map, analyse and continuously improve the end-to-end digital customer journey.
• Identify friction points and opportunities to enhance navigation, engagement and conversion.
• Develop UX recommendations for websites, landing pages and digital campaigns.
• Ensure a seamless and mobile-first experience across all digital touchpoints.
• Collaborate with digital and technical teams to implement customer-centric improvements.

Digital Experience Management

• Ensure a consistent and engaging customer experience across all digital platforms.
• Translate marketing initiatives into effective digital experiences.
• Define how content, communication and digital tools should interact throughout the customer journey.
• Oversee the quality and effectiveness of key digital touchpoints.

Campaign Activation & Content Strategy

• Collaborate with Marketing and Content teams to bring campaigns and initiatives to life across digital channels.
• Develop customer journeys supporting product launches, service promotions and strategic campaigns.
• Define content requirements and formats aligned with different customer touchpoints.
• Ensure content supports both engagement and business performance objectives.

Performance & Conversion Optimization

• Monitor customer behaviour and digital performance metrics.
• Analyse traffic, engagement, conversion rates and user interactions to identify improvement opportunities.
• Support A/B testing initiatives and continuous optimization activities.
• Develop recommendations aimed at increasing engagement, retention and conversion.

Cross-Functional Collaboration

• Act as a key interface between Marketing, Digital, Commercial and Technical teams.
• Ensure business priorities are effectively translated into customer-focused digital experiences.
• Collaborate with CRM and performance marketing teams to create seamless acquisition-to-conversion journeys.
• Support the alignment of digital initiatives with broader company objectives.

Ideal Profile

• 3-5 years of experience in Digital Experience, Customer Journey, UX, E-commerce, Digital Marketing or related roles.
• Strong understanding of digital customer behaviour and online user journeys.
• Experience working with web platforms, CMS and digital ecosystems.
• Familiarity with analytics tools, conversion rate optimization methodologies and A/B testing.
• Strong analytical skills combined with a customer-centric mindset.
• Ability to translate business and marketing needs into effective digital experiences.
• Comfortable interacting with both creative and technical stakeholders.
• Excellent project management and communication skills.
• Fluent English; additional languages are considered an asset.

PLEASE REGISTER YOURSELF AND UPLOAD YOUR CV AT OUR OFFICIAL WEBSITE: WWW.MANPOWER.CH, IN ORDER TO PROCESS YOUR APPLICATION